Online Advertising

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Definition-Companies advertise their products and services over the internt.

There are some common methods of online advertising.

1) Search Engines
Companies can register with bigger search engines (such as Google or Bing) so that their websites appear higher up on the results page. They can also pay for links that appear on the right hand side of the results page.

2) Banner and Pop ups
Banners are adverisements that appear at the top, side or bottom of a webpage.
Pop-ups pop up on top of a webpage which you need to exit from.

3) Email Marketing
Companies email advertisements to existing and potential customers to advertise their service/product. Also known as spam, if it is unsolicited (not addressed personally to the recipient).

4) Pay-per-click advertising
This advertising is called an affiliate model. Advertisements or links to a company’s website is placed on another company’s website (affiliates) and in return, that site is paid for hosting the advert every time someone clicks on the advert.

Online advertising must:
1) Capture the attention of the target audience by using colour, layout, design, graphics and animation
2) Be easily accessible.
3) Retain the consumer’s interest by directing them to interactive information. (eg a video)

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